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5 Questions to Ask Yourself When Planning 2024 Events

Darlene Lyons

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As we step into the promising landscape of 2024, event planners are presented with new opportunities and challenges in creating memorable and impactful experiences. Whether you're organizing conferences, conventions or special gatherings, the success of your event hinges on meticulous planning and strategic foresight.

Attention event planners and marketers! Before you sign on the dotted line, ask yourself these 5 questions:

  1. Are your negotiating skills on point? Always – and I mean always – solicit proposals from multiple sources to gain visibility into what pricing and service levels are realistic for your event.

  2. Do you have everything you need in your budget? Don’t forget Wi-Fi, rigging, branding and labor. 

  3. How are you engaging your attendees? From the moment they register to the moment they return home, they are looking to be plugged in with content and networking opportunities.

  4. How are you collecting and using data? Before, during and post event are all critical times to collect data and use data from prior events. Consider pre and post surveys and on-site session tracking.  

  5. How are you using technology? Research tech that will make your event seamless and improve attendee experience: Contactless check-ins, live Q&A, session chats, push notifications, gamification, real-time reporting, ChatGPT, TikTok and so much more.

Are you looking to host your first event or just up your event game? Get in touch for a no-obligation consultation with an expert at T3 Events Group.