The Opportunity Report: A Roadmap for the Real Estate Industry’s Next Era
Oct. 23, 2024 – Ladera Ranch, Calif. – As the real estate industry grapples with its most transformative period in decades, The Opportunity Report, authored by Stefan Swanepoel and T3 Sixty, provides key insights and a strategic roadmap for agents and brokers to navigate the future.
The Opportunity Report builds on Swanepoel and T3 Sixty’s prior work, including the influential DANGER Report, which was released a decade ago and forewarned of the potential risks facing the industry. This new study shifts the focus to uncovering opportunities that lie ahead, based on interviews with more than 50 of the industry’s most influential CEOs and leaders. The report explores key themes such as decoupling buyer and seller agent compensation, embracing artificial intelligence to digitize transactions and addressing the ongoing affordability crisis.
“Amid the aftermath of billion-dollar settlements related to antitrust cases, the rapid rise of artificial intelligence and a deepening affordability crisis, The Opportunity Report outlines 20 pathways for stakeholders to seize opportunities during this period of transformation,” said Swanepoel, founder and executive chairman of T3 Sixty, and author of more than 50 books and reports.
Adapting to a New Reality: The Role of Leadership in a Time of Change Following historic settlements and ongoing lawsuits impacting brokerages and MLS organizations, real estate leaders face a critical juncture. While some embrace innovation, others struggle with new regulations. Swanepoel emphasizes that proactive leadership is essential and pivotal for driving significant progress.
Thanks to sponsorship from Homes.com, The Opportunity Report is now available to the entire industry at no cost. “The Opportunity Report, like the DANGER Report before it, is a valuable asset for navigating the changes coming to the real estate industry,” said Andy Florance, founder and CEO of CoStar Group (NASDAQ: CSGP), the parent company of Homes.com. “Our sponsorship of this report reflects our belief that new business models can and will emerge from these crossroads. Homes.com is poised to complement these new models, and we are excited to work with our partners in the industry to deliver even more for our customers.”
The Opportunity Report explores 20 key opportunities to guide real estate professionals through 2025 and beyond, including:
Decoupling Buyer and Seller’s Agent Compensation: The recent NAR settlement changes the game, requiring buyers to compensate their agents directly rather than through the seller. This shift represents a significant transformation in the way real estate transactions are structured.
Elevating the Role of Agents: The report highlights a unique opportunity for agents to redefine themselves as trusted advisors, emphasizing professionalism and personalized service to rebuild consumer trust.
Digitizing Transactions with AI: As artificial intelligence becomes more integrated into real estate, it holds the potential to streamline processes and fully digitize transactions, transforming the client experience.
Addressing the Affordability Crisis: With more than 40% of middle-income buyers priced out of the market, the report emphasizes the need for real estate professionals to champion policy reforms that make homeownership more accessible.
Download a complimentary copy of The Opportunity Report, courtesy of Homes.com, at www.theopportunityreport.com.
About T3 Sixty T3 Sixty is a management consultancy in the residential real estate industry, specializing in brokerage, technology and organized real estate. The firm also provides extensive intelligence, data, reports, executive search and event management services. For more information, visit t360.com.
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a leading provider of online real estate marketplaces, information, and analytics in the property markets. Founded in 1987, CoStar Group conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of real estate information. CoStar is the global leader in commercial real estate information, analytics, and news, enabling clients to analyze, interpret and gain unmatched insight on property values, market conditions and availabilities. Apartments.com is the leading online marketplace for renters seeking great apartment homes, providing property managers and owners a proven platform for marketing their properties. LoopNet is the most heavily trafficked online commercial real estate marketplace with over twelve million monthly global unique visitors. STR provides premium data benchmarking, analytics, and marketplace insights for the global hospitality industry. Ten-X offers a leading platform for conducting commercial real estate online auctions and negotiated bids. Homes.com is the fastest growing online residential marketplace that connects agents, buyers, and sellers. OnTheMarket is a leading residential property portal in the United Kingdom. BureauxLocaux is one of the largest specialized property portals for buying and leasing commercial real estate in France. Business Immo is France’s leading commercial real estate news service. Thomas Daily is Germany’s largest online data pool in the real estate industry. Belbex is the premier source of commercial space available to let and for sale in Spain. CoStar Group’s websites attracted over 183 million monthly average unique visitors in the second quarter of 2024. Headquartered in Washington, DC, CoStar Group maintains offices throughout the U.S., Europe, Canada, and Asia. From time to time, we plan to utilize our corporate website, CoStarGroup.com, as a channel of distribution for material company information. For more information, visit CoStarGroup.com.