Press (2016)
November 09, 2016
4 Ways Storytelling Can Make Your Personal Brand Pop
There were many reasons for the company’s success throughout the years, but one important factor was the use of storytelling to elevate the personal brand behin...
October 19, 2016
The Amazon Effect: 3 Strategies to Start Killing it in Your Category
The retail landscape is changing, and it all can be traced back to a phenomenon dubbed the Amazon effect. This trend, in which online retailers are cutting into...
October 18, 2016
The Lead-Generation Technique You Probably Haven’t Thought Of
Creating helpful and relevant gated content can give your business a boost in terms of sales. Pieces of gated content like white papers or case studies can be a...
August 08, 2016
Machine Learning Is Redefining Real Estate Search
By teaching computers how to interpret the visual world, MLS photos are starting to unlock an enormous treasure trove of listing data that was previously unavai...
July 26, 2016
How Executives Can Navigate the ‘Old Meets New’ Mindset of Tech Disruption
Technology’s forward movement is nothing new. It’s simply a question of whether you will allow it to disrupt you or whether you can ride the wave and make it wo...
July 21, 2016
Language Barrier: How Words May Impede Problem-Solving
Positive words can’t completely solve a problem. They certainly can, however, help a message be better received. Let your words be confident, energetic, committ...
July 07, 2016
Real Estate Search Redefined
By teaching computers how to interpret the visual world, MLS photos are starting to unlock an enormous treasure trove of listing data that was previously unavai...
May 31, 2016
How VC Funding Is Transforming the Real Estate Industry
The real estate brokerage business is one of America’s last cottage-type industries. In 2015, the Association of Real Estate License Law Officials (ARELLO) esti...
May 16, 2016
How Entrepreneurs Can Use Predictive Analytics to Ride the House-Surfing Wave
When Zillow launched its website and Zestimate system a decade ago, home-buying veered onto a new track: Consumers felt empowered with the abundance of informat...
April 23, 2016
3 Standards Necessary for Increased Smart Home Security
The world is getting smarter, and houses are no exception. With nearly 80 per cent of Millennials rallying around smart home technology, the industry is project...
April 15, 2016
Commissions of 6 percent for home sales once were the norm. That’s changing.
In 2015, the National Association of Realtors’ “DANGER” report — which stands for the Definitive Analysis of Negative Game Changers Emerging in Real Estate, wri...
April 08, 2016
Marketing to Millennials Comes Down to 3 Simple Practices
Millennials are on the minds of almost everyone these days. Employers are trying to attract and retain them, political candidates are trying to win their votes,...
April 04, 2016
Report identifies 36 dangers to the real estate industry
A report commissioned by CREA tells Canadian real estate professionals not to be paranoid and then identifies 36 potential threats to real estate salespeople, b...
March 28, 2016
5 Ways to Effectively Improve Conversion Rates
Generating a consistent flow of leads may sound like an ideal scenario. It’s a good indication your marketing efforts are attracting your target audience’s atte...
March 23, 2016
3 Ways to Disrupt an Industry Before Someone Else Does
With the rapid evolution of technology and its immersion into nearly every industry and facet of our lives, change is inevitable and innumerable. But historic m...
February 05, 2016
A Community for people with Ideas
Ideanmensch talks with Stefan Swanepoel, chairman and CEO of the Swanepoel T3 Group....
January 25, 2016
8 emerging technologies that will change real estate
Your mobile device, digital signatures and social media have already brought about dramatic changes in the real estate industry. Stefan Swanepoel, a bestselling...