Today we're going to talk about Lead Generation

Today we're going to talk about Lead Generation – including the discovery that agents don't actually want leads, they want appointments. We will grapple with the shear mass of 200 million annual available leads, going well beyond what could be expected to transact This can dilute value and discourage agents unless you manage the process. We have examples of how this can be made profitable despite the challenges. We will share what conversion rates are. But also what level of investment in time and systems and configurations of e-teams that can be applied to more than double conversion and produce a positive ROI.